Hi, I’m Astha

I’m a Product Designer with 7+ years of experience in building & scaling

Games, Products, & Design Systems.

That’s me

and this is

Babukutty

Come along,

explore my work

I’m skilled in....

Usability Testing

Design Strategy

User Research

Design Systems

Prototypes

Information Architecture

UX Design

UI Design

Motion & Interactions

Selected Works

A collection of projects spanning Game Design, Product Design, and Design Systems.

UX Design - Mobile - 2024

Champions League

Driving engagement for top 20% of skilled player’s on the platform by introducing a competition factor among top users

Game UX DESIGN - Mobile - 2023

Poker Puzzle

MPL’s first async game, made for players who enjoy playing without wanting to participate in competition

New user journey - UX Design - Mobile - 2021

Reduce App Churn

Designed engagement loops to cut 1st-hour churn from 75% to ~30%, directly improving Day 1 retention for new users

Design System - Mobile - 2025

MPL’s Design System

Building a configurable components library for consistency & scale, a system that allows teams to move faster

Game UX Design - Mobile - 2023

Rummy Puzzle

Aimed to create an engaging asynchronous player vs. house card game with real money

GAME UX Design - Mobile - 2025

Hat-trick Rummy

Introducing a new format of Rummy, designed to optimise player earnings and their turn time during multi-player formats

Older Projects (2018-2020)

Xoxoday

Redeem Reward Points

Mayadata

Desktop UI & Design System

Mayadata

Branding and Guidelines

Design Gallery

A quick glimpse of shipped products that I’ve shaped, led, and brought to life.

Some of AI tools I’m fond of...

Testimonials

Pixels, Pawprints & Peaks

A curated collection of a glimpse into my life beyond the desk—where hikes, dogs, plants, and kitchen moments shape how I think, feel, and create.

Got an idea? Let’s talk about it.

Let's design with purpose, delight, and a dash of surprise.Always up for meaningful work with thoughtful teams.

© 2025 Astha. All rights reserved.

Crafted with attention to detail and lots of ☕️

Hi, I’m Astha

I’m a Product Designer with 7+ years of experience in

building & scaling Games, Products, & Design Systems.

That’s me

and this is

Babukutty

Come along,

explore my work

I’m skilled in....

Selected Works

A collection of projects spanning Game Design, Product Design, and Design Systems.

UX Design - Mobile - 2024

Champions League

Driving engagement for top 20% of skilled player’s on the platform by introducing a competition factor among top users

Game UX DESIGN - Mobile - 2023

Poker Puzzle

MPL’s first async game, made for players who enjoy playing without wanting to participate in competition

Design System - Mobile - 2025

MPL’s Design System

Building a configurable components library for consistency & scale, a system that allows teams to move faster

New user journey - UX Design - Mobile - 2021

Reduce App Churn

Designed engagement loops to cut 1st-hour churn from 75% to ~30%, directly improving Day 1 retention for new users

Game UX Design - Mobile - 2023

Rummy Puzzle

Aimed to create an engaging asynchronous player vs. house card game with real money

GAME UX Design - Mobile - 2025

Hat-trick Rummy

Introducing a new format of Rummy, designed to optimise player earnings and their turn time during multi-player formats

Older Projects (2018-2020)

Xoxoday

Redeem Reward Points

Mayadata

Desktop UI & Design System

Mayadata

Branding and Guidelines

Design Gallery

A quick glimpse of shipped products that I’ve shaped, led, and brought to life.

Some of AI tools I’m fond of...

Testimonials

Pixels, Pawprints & Peaks

A curated collection of a glimpse into my life beyond the desk—where hikes, dogs, plants, and kitchen moments shape how I think, feel, and create.

Got an idea? Let’s talk about it.

Let's design with purpose, delight, and a dash of surprise.Always up for meaningful work with thoughtful teams.

© 2025 Astha. All rights reserved.

Crafted with attention to detail and lots of ☕️

Hi, I’m Astha

I’m a Product Designer with 7+ years of experience in building & scaling

Games, Products, & Design Systems.

That’s me

and this is

Babukutty

Come along,

explore my work

I’m skilled in....

Selected Works

A collection of projects spanning Game Design, Product Design, and Design Systems.

UX Design - Mobile - 2024

Champions League

Driving engagement for top 20% of skilled player’s on the platform by introducing a competition factor among top users

Game UX DESIGN - Mobile - 2023

Poker Puzzle

MPL’s first async game, made for players who enjoy playing without wanting to participate in competition

Design System - Mobile - 2025

MPL’s Design System

Building a configurable components library for consistency & scale, a system that allows teams to move faster

UX Design - New user journey - Mobile - 2021

Reduce App Churn

Designed engagement loops to cut 1st-hour churn from 75% to ~30%, directly improving Day 1 retention for new users

Game UX Design - Mobile - 2023

Rummy Puzzle

Aimed to create an engaging asynchronous player vs. house card game with real money

GAME UX Design - Mobile - 2025

Hat-trick Rummy

Introducing a new format of Rummy, designed to optimise player earnings and their turn time during multi-player formats

Older Projects (2018-2020)

Xoxoday

Redeem Reward Points

Mayadata

Desktop UI & Design System

Mayadata

Branding and Guidelines

Design Gallery

A quick glimpse of shipped products that I’ve shaped, led, and brought to life.

Some of AI tools I’m fond of...

Testimonials

Pixels, Pawprints & Peaks

A curated collection of a glimpse into my life beyond the desk—where hikes, dogs, plants, and kitchen moments shape how I think, feel, and create.

Got an idea? Let’s talk about it.

Let's design with purpose, delight, and a dash of surprise.Always up for meaningful work with thoughtful teams.

© 2025 Astha. All rights reserved.

Crafted with attention to detail and lots of ☕️