Hi, I’m Astha

I’m a Product Designer with 7+ years of experience in building & scaling

Games, Products, & Design Systems.

That’s me

and this is

Babukutty

Come along,

explore my work

I’m skilled in....

Usability Testing

Design Strategy

User Research

Design Systems

Prototypes

Information Architecture

UX Design

UI Design

Motion & Interactions

Selected Works

A collection of projects spanning Game Design, Product Design, and Design Systems.

DESIGN REVAMP - Mobile - 2024

Champions League

An engaging experience, for players who seek deeper recognition & consistent rewards

New Game Design - Mobile - 2023

Rummy Puzzle

Aimed to create an engaging asynchronous player vs. house card game with real money

NeW GAME FORMAT - Mobile - 2025

Hat-trick Rummy

Introducing a new format of Rummy, designed to optimise player earnings

New Game DESIGN - Mobile - 2023

Poker Puzzle

An async game, made for players who enjoy playing without wanting to participate in competition

New user journey - UX Design - Mobile - 2021

Reduce App Churn

Get the 1st hour churn down from 70-75% → Target Day 1 retention for new users

Personal Project - 2025 (COMING SOON)

A “Ripple” Effect

A digital space for memories to grow, where sharing stories becomes a quiet, creative act of healing

Design Gallery

A quick glimpse of shipped products that I’ve shaped, led, and brought to life.

Some of AI tools I’m fond of...

    Testimonials

      Pixels, Pawprints & Peaks

      A curated collection of a glimpse into my life beyond the desk—where hikes, dogs, plants, and kitchen moments shape how I think, feel, and create.

      Got an idea? Let’s talk about it.

      Let's design with purpose, delight, and a dash of surprise.Always up for meaningful work with thoughtful teams.

      © 2025 Astha. All rights reserved.

      Crafted with attention to detail and lots of ☕️

      Hi, I’m Astha

      I’m a Product Designer with 7+ years of experience in

      building & scaling Games, Products, & Design Systems.

      That’s me

      and this is

      Babukutty

      Come along,

      explore my work

      I’m skilled in....

      Selected Works

      A collection of projects spanning Game Design, Product Design, and Design Systems.

      DESIGN REVAMP - Mobile - 2024

      Champions League

      An engaging experience, for players who seek deeper recognition & consistent rewards

      New Game Design - Mobile - 2023

      Rummy Puzzle

      Aimed to create an engaging asynchronous player vs. house card game with real money

      NeW GAME FORMAT - Mobile - 2025

      Hat-trick Rummy

      Introducing a new format of Rummy, designed to optimise player earnings

      New Game DESIGN - Mobile - 2023

      Poker Puzzle

      An async game, made for players who enjoy playing without wanting to participate in competition

      New user journey - UX Design - Mobile - 2021

      Reduce App Churn

      Get the 1st hour churn down from 70-75% → Target Day 1 retention for new users

      Personal Project - 2025 (COMING SOON)

      A “Ripple” Effect

      A digital space for memories to grow, where sharing stories becomes a quiet, creative act of healing

      Design Gallery

      A quick glimpse of shipped products that I’ve shaped, led, and brought to life.

      Some of AI tools I’m fond of...

        Testimonials

          Pixels, Pawprints & Peaks

          A curated collection of a glimpse into my life beyond the desk—where hikes, dogs, plants, and kitchen moments shape how I think, feel, and create.

          Got an idea? Let’s talk about it.

          Let's design with purpose, delight, and a dash of surprise.Always up for meaningful work with thoughtful teams.

          © 2025 Astha. All rights reserved.

          Crafted with attention to detail and lots of ☕️

          Hi, I’m Astha

          I’m a Product Designer with 7+ years of experience in building & scaling

          Games, Products, & Design Systems.

          That’s me

          and this is

          Babukutty

          Come along,

          explore my work

          I’m skilled in....

          Selected Works

          A collection of projects spanning Game Design, Product Design, and Design Systems.

          DESIGN REVAMP - Mobile - 2024

          Champions League

          An engaging experience, for players who seek deeper recognition & consistent rewards

          New Game Design - Mobile - 2023

          Rummy Puzzle

          Aimed to create an engaging asynchronous player vs. house card game with real money

          NeW GAME FORMAT - Mobile - 2025

          Hat-trick Rummy

          Introducing a new format of Rummy, designed to optimise player earnings

          New Game DESIGN - Mobile - 2023

          Poker Puzzle

          An async game, made for players who enjoy playing without wanting to participate in competition

          New user journey - UX Design - Mobile - 2021

          Reduce App Churn

          Get the 1st hour churn down from 70-75% → Target Day 1 retention for new users

          Personal Project - 2025 (COMING SOON)

          A “Ripple” Effect

          A digital space for memories to grow, where sharing stories becomes a quiet, creative act of healing

          Design Gallery

          A quick glimpse of shipped products that I’ve shaped, led, and brought to life.

          Some of AI tools I’m fond of...

            Testimonials

              Pixels, Pawprints & Peaks

              A curated collection of a glimpse into my life beyond the desk—where hikes, dogs, plants, and kitchen moments shape how I think, feel, and create.

              Got an idea? Let’s talk about it.

              Let's design with purpose, delight, and a dash of surprise.Always up for meaningful work with thoughtful teams.

              © 2025 Astha. All rights reserved.

              Crafted with attention to detail and lots of ☕️